Performance Marketing Manager

About Cura:

  • Cura Healthcare is a leading Saudi tele-health startup that provides digital health and telemedicine software and services. The company has developed state-of-the-art technologies empowering health communications, changing the way patients and doctors interact, diagnose, prescribe, give second opinions, manage chronic diseases, and provide primary health care and well-being therapy sessions. We have helped more than half a million patients get medical advice and diagnosis and our platform has powered more than 2.5 million tele-medicine consultations to-date across our B2C, B2B and B2B2C products and offerings. Cura is VC backed by Saudi Aramco, Elm and Enmaa VCs and has recently closed their third investment round ($4 million Series-A).

About The Role:

  • In this role, you will be mastermind in accelerating growth through driving user acquisition, conversions, & overall brand revenue. Where you focus on improving our KPIs such as installs, user’s activation, & purchases. 
  • Develop Cura performance marketing strategy. 
  • Establish processes for monitoring, measurement, and optimization through institutionalizing performance. marketing metrics that correlate to business impact. 
  • Plan & execute user acquisition campaigns for paid search & social platforms such as: Apple search Ads, Google playstore, Google Ads (SEM), Facebook & Instagram Ads (Social Media Advertising), Snapchat & Tiktok. 
  • Execute & support App store optimization (ASO) & Ranking for Apple App store & Google Playstore. Ensure Organic search rankings (SEOs). 
  • Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC & positive ROAS.
  • Manage paid listings on 3rd parties & Media partners. 
  • Email Marketing & campaign Automation strategies. 
  • Manage Google Analytics to track & measure campaigns performance.  
  • Drive digital marketing efficiencies and reach through continuous communication testing (a/b), innovation using different platforms and new products/formats, active co-creation and planning with Google/FB/others as partners.  
  • Creating a weekly report to turn performance data into meaningful insights and taking relevant action. 

Expertise Required

  • 7+ years of professional experience in a marketing role.
  • You are the technical marketing tooling expert in Google Ads, Facebook Ads, Twitter ads (technical guru)
  • You also have very good knowledge in the newer platforms (i.e  Snapchat Ads,  Tiktok Ads, etc..)
  • You have proven record of building effective multi-channel marketing strategies, including PPC, SEO, social media, and other digital channels. 
  • You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
  • You have a thorough understanding & very familiar with Bid Optimizers , RTB, DSPs, Ad Exchanges, DMPs, Audience targeting/segmentation. 
  • Knowledge using third party mobile attribution tools such as MixPanel, Appsflyer, & App Figures. 
  • Solid understanding of Facebook’s/Google/Twitter paid advertising platform, paid search, mobile media, affiliate marketing, display media, and sponsored content campaigns.


  • Bachelor’s degree in marketing, Advertising, Business, Math or related analytical field. 
  • Google Certified Professional preferred.  
  • Hands-on experience running Apple Search Ads campaigns. 
  • Strong proficiency in MS Excel. 
  • Basic Photoshop and HTML knowledge a plus. 
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